Persbericht, maandag 20 juni 2022
Today, Craig David has released his new track ‘G Love (feat. Nippa)’. The new track sees Craig link up with the upcoming artist Nippa. With its infectiously catchy melody and bassline, each artist shines on a verse before they join their harmonious vocals to perfection for a sweet slice of summery, soulful R&B. The track is taken from Craig’s forthcoming new album 22, due for release on September 30 via BMG. Alongside the release of the track, Craig has shared the accompanying official video.
Speaking of the new single, Craig says “I’ve loved watching Nippa grow over the years in his own unique, organic way. His talent as a songwriter as well as an Artist is very special. It’s rare that you come across artists who you feel are paving the way for a new era of R&B and Nippa is doing just that. Such a great vibe working with him on this song as we both were able to dive into what made us get in to R&B in the first place. Simple melodies over tuff drums, while honouring the groove of some of the more classic R&B of the 00’s courtesy of Mike Brainchild, who produced it. The icing on the cake was having it mixed by the R&B legend Phil Tan who fully understood the assignment having mixed such classics as Usher’s ‘Confessions’, Jagged Edge’s ‘Let’s Get Married’ & Aaliyah‘s ‘One In A Million.”
‘G-Love (feat. Nippa)’ showcases Craig’s ability to cross multiple genres whilst firmly pointing back to the smooth and sultry bops the recent MBE recipient has become synonymous for. Heavy with flurries of twinkles and glimmers that accompany suave basslines, it’s a track that is ready-made for warm weather and good times. It follows on from ‘My Heart’s Been Waiting For You’ featuring Duvall and ‘Who You Are’ with MNEK, all taken from Craig’s forthcoming new album.
R&B newcomer Nippa tunes into a sense of nostalgia on ‘G Love’ whilst still staying fresh with syncopated rhythms of trap that run with contagious energy. With his refreshing approach to music, Nippa fluidly integrates nostalgia from his childhood and modern-day influences to create the unique sound heard on his self-titled debut EP that garnered an international audience following viral success and renowned cosigns. Both artists feature in the accompanying official music video, directed by Ben Smith (Yxng Bane, S1mba).
Across his 22 year career, Craig has collaborated with everyone from Sting to Kano to Diplo to KSI, while also becoming one of the biggest DJs in Ibiza via his TS5 soundsystem. Award-wise Craig has received 14 Brit Award nominations, two Grammy nominations, four MOBO awards, three Ivor Novellos honouring his songwriting, and most recently an MBE for his services to music. Since he first emerged at the end of 1999 with instant UK garage classic ‘Re-Rewind’, Craig has scored 25 UK top 40 singles (16 of them top 10), nine UK top 40 albums (five of them top 10) and amassed over 5 billion streams worldwide. In fact, over 1.5 billion of those came via his most recent releases, 2016’s chart-topping comeback album, ‘Following My Intuition’, and 2018’s career consolidating ‘The Time Is Now’.
As one of the UK’s most loved artists, Craig has continually soundtracked the UK charts all whilst crossing multiple genres, his now iconic first record ‘Born To Do It’ made a huge impact on UK culture and brought garage from the underground and to the forefront of the mainstream. In addition to this, Craig has one of Ibiza’s most successful and long standing residencies playing Ibiza Rocks for 5 seasons. 2022 is no exception, as well as just finishing his ‘Hold That Thought’ UK tour, Craig will be returning to Ibiza Rocks this summer.
Craig continues to remain at the helm of his own unique, authentically British sound. A sound that made waves across the globe, making him the voice of one of the most pivotal eras in UK music, and in turn, making him one of the most successful artists in UK chart history.